Overview
Custom Service Hardware (CSH), a leading supplier of cabinet hardware, woodworking products, storage solutions, and functional hardware, partnered with Space Dinosaurs to migrate its ecommerce platform from BigCommerce to Shopify Plus. The initiative modernized CSH's digital commerce infrastructure, improved operational flexibility, and established a scalable foundation capable of supporting more than 67,000 products, complex B2B workflows, ERP integrations, and future digital growth initiatives.
The project included platform migration, experience design, product catalog restructuring, B2B commerce implementation, ERP integration, SEO preservation, and the launch of a new Cabinet Configurator and a separate Invisidoor 3D Configurator. The result was a modern Shopify ecosystem designed to support both direct-to-consumer and business customers while enabling faster innovation and long-term scalability.
The Challenge
Custom Service Hardware had outgrown its existing BigCommerce implementation and needed a more flexible commerce platform capable of supporting its increasingly sophisticated business requirements.
The organization required:
- A scalable commerce platform capable of supporting more than 67,000 products and 70,000+ SKUs
- Enhanced B2B capabilities including company accounts, customer segmentation, custom pricing, payment terms, and quote workflows
- A more intuitive product discovery experience across a highly complex catalog
- Integration with Sage ERP through Certipro
- Preservation of SEO equity during migration
- Improved agility for launching new features and digital experiences
- A stronger technical foundation for future growth initiatives
Additionally, the business needed to maintain day-to-day operations while executing a large-scale migration involving customer records, product data, content, reviews, shipping rules, tax configurations, and multiple third-party integrations.
The Solution
Space Dinosaurs delivered a comprehensive Shopify Plus migration strategy focused on creating a scalable commerce foundation while improving the customer experience and operational efficiency.
Building a Scalable Shopify Ecosystem
The team migrated Custom Service Hardware from BigCommerce to Shopify Plus, restructuring product architecture and commerce workflows to support long-term growth. The migration encompassed products, customers, content, reviews, SEO assets, integrations, and business-critical operational processes.
Key deliverables included:
- Shopify Plus implementation
- Product catalog migration and restructuring
- Customer and content migration
- SEO audit and redirect strategy
- Product taxonomy and collection architecture development
- HubSpot integration and customer synchronization
- Yotpo reviews implementation
- Avalara tax integration
- Sage ERP integration through Certipro
- Quality assurance, launch support, and post-launch hypercare
Enhancing B2B Commerce Capabilities
A major objective of the project was improving support for CSH's B2B customer base. Space Dinosaurs implemented Shopify B2B capabilities designed to streamline purchasing workflows while improving account management and customer segmentation.
Key enhancements included:
- Company account management
- Customer-specific pricing structures
- Payment terms and purchasing controls
- Quote request workflows
- Advanced customer segmentation
- Tax-exempt customer handling
Reimagining Product Discovery and Configuration
With one of the industry's largest specialty hardware catalogs, improving navigation and product discovery was a critical success factor.
Space Dinosaurs developed a comprehensive experience design program that included information architecture, customer journey mapping, wireframes, UX strategy, and visual design enhancements. The resulting storefront simplified navigation and made it easier for customers to locate products, compare options, and complete purchases.
The project also introduced a new Cabinet Configurator, enabling customers to build complete cabinet solutions through a guided shopping experience. Customers can configure cabinet styles, finishes, hinges, accessories, and related components through a structured workflow that simplifies complex purchasing decisions.
Launching the Invisidoor 3D Configurator
Space Dinosaurs also developed and launched a dedicated 3D configurator for CSH's Invisidoor product line. Separate from the Cabinet Configurator, this experience focuses on helping customers plan a custom hidden door or bookcase door system through a more visual, guided workflow.
The configurator supports product-specific decision points for an Invisidoor build, including door configuration, hinge and swing considerations, jamb-related selections, quantities, and related components. By guiding customers through these choices in a single interactive experience, CSH can make a complex specialty product easier to understand, configure, and purchase online.
Behind the experience, Space Dinosaurs connected the custom configurator interface to Shopify product data, selected properties, pricing behavior, and cart workflows. The result is a more engaging self-service path for a high-consideration product while giving CSH a flexible foundation for future 3D configuration experiences.
Key enhancements included:
- Updated information architecture
- Modernized navigation and site structure
- Advanced collection organization
- Enhanced product detail pages
- Attribute-based filtering and search
- Cabinet Configurator implementation
- Invisidoor 3D Configurator development and launch
- Improved merchandising flexibility
- Streamlined customer journeys
Supporting Operational Efficiency and Future Growth
Beyond the storefront experience, the migration focused on creating a scalable operational foundation. The new Shopify architecture supports faster iteration, easier administration, and future integration opportunities while reducing platform complexity.
The implementation established a structured data foundation capable of supporting future ERP enhancements, advanced merchandising initiatives, expanded B2B functionality, and additional digital commerce experiences.
The Results
The project delivered far more than a platform migration. It provided Custom Service Hardware with a modern commerce platform capable of supporting continued growth, operational efficiency, and future innovation.
Results
- Successfully migrated from BigCommerce to Shopify Plus
- More than 67,000 products and 70,000+ SKUs migrated
- Advanced B2B commerce functionality implemented
- Cabinet Configurator successfully launched
- Invisidoor 3D Configurator launched to support custom hidden door configuration
- Sage ERP integration established through Certipro
- SEO preservation through comprehensive redirect planning and technical SEO execution
- Improved agility for feature deployment and experimentation
- Scalable architecture established for future growth initiatives
- Project delivered successfully with launch support and post-launch optimization
Foundation for Continued Growth
By transitioning to Shopify Plus, Custom Service Hardware gained a more flexible and scalable commerce platform capable of supporting future expansion across both B2B and direct-to-consumer channels. The migration modernized core commerce operations while creating a stronger foundation for merchandising, customer experience optimization, systems integration, and ongoing digital growth.
