Black Forest Decor, Lone Star Western Decor, and Bella Coastal Decor partnered with Space Dinosaurs to migrate three ecommerce brands from BigCommerce to Shopify in just three months while improving site performance, increasing conversion rates, and creating a scalable foundation for future growth.
The initiative included platform migration, UX modernization, data migration, third-party integrations, performance optimization, and SEO preservation, enabling all three brands to launch successfully on Shopify without disrupting business operations.
The Challenge
Black Forest Decor and its sister brands were operating on BigCommerce and needed a more flexible ecommerce platform to support future growth.
The business required:
- A scalable commerce platform for three separate storefronts
- Improved site performance and customer experience
- Modern merchandising and content management capabilities
- Preservation of SEO equity during migration
- Seamless migration of products, customers, orders, reviews, and content
- An accelerated implementation timeline
The migration needed to be completed without disrupting day-to-day business operations while ensuring all brands maintained their unique identities and customer experiences.
The Solution
Space Dinosaurs delivered a comprehensive Shopify migration strategy designed to modernize the technology foundation, improve the shopping experience, and position all three brands for long-term growth.
Building a Scalable Multi-Brand Commerce Platform
The team migrated Black Forest Decor, Lone Star Western Decor, and Bella Coastal Decor from BigCommerce to Shopify while standardizing the underlying architecture and preserving each brand's unique identity. The migration included products, customers, orders, reviews, content, SEO metadata, redirects, and third-party integrations, enabling a seamless transition with minimal business disruption.
Key deliverables included:
- Shopify implementation across all three brands
- Product, customer, and order migration
- Blog and content migration
- SEO metadata preservation
- URL redirect planning and implementation
- Third-party integration support
Improving Product Discovery and Merchandising Flexibility
To create a more intuitive shopping experience and support the brands' merchandising strategy, Space Dinosaurs enhanced navigation, collection browsing, filtering, and product discovery throughout the storefront experience. The implementation also included custom multi-add-to-cart functionality, allowing customers to purchase coordinated product sets and related accessories more efficiently.
Key enhancements included:
- Modernized navigation and site structure
- Improved product listing and filtering experiences
- Custom multi-add-to-cart functionality
- Enhanced product detail pages
- Wishlist functionality
- Improved search and product discovery
- Product recommendations
Optimizing Performance Across the Customer Journey
Performance optimization was embedded throughout the migration to improve customer experience, support SEO performance, and create a faster path to purchase. Space Dinosaurs optimized frontend architecture, image delivery, rendering performance, and mobile experiences to ensure a consistently fast experience across all three brands.
These improvements resulted in sub-2-second Largest Contentful Paint (LCP) performance across both desktop and mobile devices.
The Results
The project delivered more than a platform migration. It provided all three brands with a scalable commerce foundation that improved business performance, enhanced the customer experience, and created greater operational flexibility for future growth.
- 40% conversion rate increase across the 3 sites
- 20% bounce rate improvement across the 3 sites
- Sub-2-second Largest Contentful Paint (LCP) on both desktop and mobile
- Three ecommerce brands migrated from BigCommerce to Shopify
- Project delivered on time and on budget
- Improved merchandising flexibility and operational efficiency
- SEO preservation through URL transition planning and redirect management
Client Perspective
"Space Dinosaurs has been a trusted partner to our business for more than five years, and this migration was another example of their ability to execute complex ecommerce initiatives quickly and effectively. The team delivered all three Shopify launches in an aggressive timeline while staying on budget, and the new platform gives us a much stronger foundation for future growth, merchandising flexibility, and customer experience improvements."
— Dustin Dupus, COO, Black Forest Decor
