Space Dinosaurs is excited to announce the successful migration of Black Forest Decor, Lone Star Western Decor, and Bella Coastal Decor from BigCommerce to Shopify.
Building on a trusted partnership spanning more than five years with Black Forest Decor, the Space Dinosaurs team completed the multi-site migration and refreshed digital experience in approximately three months — delivering the project on time and on budget while modernizing the brands' ecommerce foundation for future growth.
Modernizing a Multi-Brand Commerce Ecosystem
As ecommerce brands continue to evolve, flexibility, speed-to-market, and operational efficiency have become increasingly important. Black Forest Decor and its family of brands needed a more scalable commerce platform that could support long-term growth, streamline operations, and create better customer experiences across desktop and mobile.
The migration initiative consolidated and modernized ecommerce infrastructure for all three brands, providing a scalable Shopify ecosystem focused on:
- Performance optimization
- Conversion rate optimization (CRO)
- Operational agility
- Improved customer experience
- Long-term scalability
The project included full platform transition services from Space Dinosaurs, spanning frontend implementation, theme development, systems integration, data migration, launch execution, and UX optimization.
Why Shopify?
Migrating from BigCommerce to Shopify provided the brands with a more agile and flexible commerce platform capable of supporting faster merchandising updates, streamlined workflows, and future ecommerce innovation.
Using Shopify's Horizon theme framework, Space Dinosaurs standardized and modernized the frontend experience while enabling greater flexibility for:
- Promotions and merchandising
- Content management
- Mobile optimization
- Performance enhancements
- Ongoing feature development
"Our focus was to create a streamlined and scalable Shopify ecosystem that gives these brands greater flexibility and a stronger foundation for long-term ecommerce growth," said Boris Wexler, CEO of Space Dinosaurs. "Migrating from BigCommerce to Shopify allows the teams to move faster operationally while delivering a more modern and optimized shopping experience for customers."
Key Components of the Migration
The project included a wide range of technical and operational initiatives designed to ensure a seamless transition across all three storefronts.
Core migration work included:
- Migration from BigCommerce to Shopify
- Horizon theme implementation for all three brands
- Frontend modernization and UX optimization
- Custom multi-add-to-cart functionality
- Product, customer, and order data migration
- Third-party integration support, including NetSuite ERP via Celigo
- Mobile and performance optimization
- SEO preservation and URL transition planning
- Multi-site operational alignment and launch support
The migration was carefully planned to minimize disruption while preserving search visibility, maintaining operational continuity, and improving the overall shopping experience.
Delivering on an Aggressive Timeline
A key factor in the project’s success was Space Dinosaurs’ ability to launch all three Shopify storefronts within an aggressive implementation timeline. The team’s Agentic Engineering Framework accelerated engineering velocity across theme development, integrations, data migration, QA, and launch execution, enabling the project to stay on schedule and on budget.
In side-by-side testing, the framework increases engineering throughput by more than 80%, enabling Space Dinosaurs to deliver complex ecommerce initiatives faster while maintaining the quality, reliability, and coordination required for a multi-brand platform migration.
"Space Dinosaurs has been a trusted partner to our business for more than five years, and this migration was another example of their ability to execute complex ecommerce initiatives quickly and effectively," said Dustin Dupus, Chief Operating Officer at Black Forest Decor. "The team delivered all three Shopify launches in an aggressive timeline while staying on budget, and the new platform gives us a much stronger foundation for future growth, merchandising flexibility, and customer experience improvements."
A Foundation for Future Ecommerce Growth
By transitioning to Shopify, Black Forest Decor, Lone Star Western Decor, and Bella Coastal Decor now have a modern commerce foundation capable of supporting:
- Faster site updates and merchandising changes
- Improved operational efficiency
- Better mobile experiences
- Ongoing conversion optimization initiatives
- Seasonal campaigns and promotional flexibility
- Long-term scalability and innovation
The successful launch of the three Shopify storefronts reflects a broader trend among retailers investing in modern commerce platforms to improve both internal efficiency and customer experience.
About Space Dinosaurs
Space Dinosaurs helps brands unlock more revenue from their digital properties. We modernize ecommerce experiences through platform migration, frontend architecture, performance optimization, agentic AI, and scalable commerce solutions — always with a focus on improving site performance, conversion, and revenue.
Our work turns digital experiences into high-performing growth engines that convert, rank, and scale.
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